.Manly Bands is actually a direct-to-consumer dealer of men's bands. The company released in 2016 after John Ruggiero, the co-founder along with his wife Michelle, couldn't find a suitable wedding ceremony band.This is actually Ruggiero's 2nd look on the podcast. In April 2021, our experts talked about the provider's starting, one-of-a-kind band components, and also much more. Since then, Manly Bands has gotten its own maker. The creation of rings coming from, claim, Port Daniel's scotch gun barrels or even Fender guitar strands generates powerful video, claims Ruggiero, best for narration on social media and also in other places.The entire audio of our discussion is actually inserted listed below. The transcript is actually revised for duration as well as clearness.Eric Bandholz: Provide us a run-through of what you do.John Ruggiero: My spouse, Michelle, as well as I started an on the internet ring firm called Manly Bands in 2016 to address a trouble of wedding celebration bands for males. Our team were actually only gotten married to. I possess sizable hands and also couldn't find a band that I just liked that was not overpriced. My options were actually ordering coming from a catalog or even having something custom-made.I ended up getting from a site. The ring got there in a standard mailer, without any container or even client service. It was a terrible adventure through today's ecommerce specifications.Our team acquired married, transferred to Florida, and needed a project. Our experts informed our own selves, "Our experts are actually both business owners. Why don't our company produce our very own service?" We talked about the types of complications we 'd found and also how to handle them. My ring expertise showed up, and also our company chose to try to address it for various other people.Our goal when our experts began was actually to pay rental fee. Our team presumed making a married couple many thousand dollars a month coming from this would certainly be actually great. Our team considered it a lifestyle service, certainly not high-growth. It was merely Michelle as well as me in our garage designing rings and delivering them out to clients. Our team had appealed something. Our notification reverberated along with potential customers.Michelle and also I make an outstanding staff. I create suggestions, as well as she's the implementer. A great deal of our effectiveness visits her innovative thoughts. She titles the bands as well as builds personalities. She hooks up the rings to clients. Defining a band solely as "eight-millimeter black" really did not cut it.We designed rings coming from unique materials, like Jack Daniel's barrels or unique metallics. Business removed. Ever since, our team have actually grown substantially. We now have over 55 individuals in the Manly Bands loved ones. About half of those are band craftsmans who function in our recently obtained manufacturing outlet in Utah.Bandholz: When performed you get a supplier?Ruggiero: About a year and a half back. Our team had been their customer for years, so we knew all of them properly. Most of their company was actually wholesale, which didn't enthusiasm our team-- mosting likely to mom-and-pop jewelers. They kept their retail consumers and also trademark name. Our team acquired some of their assets and carried over workers.Causing a production crew has been just one of the most effective traits our team've performed. It is actually been astonishing to head out certainly there and enjoy them bring in rings out of Fender guitar strings or metal from an M1 Abrams tank.Bandholz: How does internal production influence advertising and marketing?Ruggiero: It is actually been massive. Taking a video camera to the opposite of the workplace as well as filming the team utilizing turrets to cut the steel poles or bourbon barrels right into bands makes for awesome online video. We have our electronic camera team available all the time. Our team make use of that video on our social media as well as in our advertisements and also bulletins. Our experts try to ensure that since a lot of providers in the guys's ring space do not make. They go down ship or order coming from international and afterwards ship it out. Yet our experts wish it to last a lifetime and be actually one thing people can easily take honor in.Our team've possessed a bunch of effectiveness with our army culture collection, where we source special army products. Our company have the M1 Garand rifle inventory, the lumber part, from War of the nations I. Enjoying our team placed that in the turret and also reduced a part out for a band is actually fascinating.Our marketing for those rings discuss the past history, the soldiers, where the tool was made use of, as well as traits like that. My better half and also I examined filmmaking in college. Our company utilize our abilities to teach and narrate. For instance, I lately got an e-mail coming from a client that discussed that his gramps utilized to drive M1 containers. The consumer gifted some of those bands to his grandfather, and they possessed pretty a psychological swap. It behaves to assist consumers associate with their past as well as make something meaningful.Bandholz: Where can individuals purchase a band coming from you?Ruggiero: ManlyBands.com. Our company have images on Instagram, as well. I'm on Twitter as well as LinkedIn.